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Email marketing is a form of direct marketing which uses electronic email as a means of communication marketing messages to an audience. Every email sent to potential or existing customers is considered email marketing, serving mainly the following objectives:
1) Providing Information
2) Building Relationships
3) Promoting Sales
Sending emails to existing customers helps businesses enhance its relationships with its customers, build brand royalty and prompt repeat businesses. When Electronic Direct Mailers (EDMs) are sent to another base, it can help to acquire new customers and build top-of-mind brand recall.
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Cost-effective
Email marketing, such as Electronic Direct Mailers (EDMs), is one of the most cost-effective digital or online marketing options. Hence, email marketing is commonly adapted by businesses.
Fast & Flexible
Delivery time can be as short as seconds or minutes, as compared to snail mails which may take up to days depending on the geographic location. The email can also be customized accordingly and sent with plain tech, graphics or attached files.
Extensive Reach
Compared to other media investments such as direct mails or newsletters, email marketing has the ability to distribute information to a wide range of specific, potential customers.
Performance Tracking
The performance of an email blast can be easily tracked via read receipts, bounced messages, auto-responders, unsubscribe requests and click-troughs. These mechanisms will depict the reach of the email marketing messages (via open rate), its consequences (negative or positive) and correlate to sales generated.
Allows Forwarding & Feedback/Interactions
Email messages can be forwarded to the next person easily, hence broadening the reach of the marketing messages. By providing convenient links in the email, email recipients can "interact" with you by requesting for future emails or other messages to be delivered automatically. They can also sign up for memberships, update profiles and interests, or register for events.
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