Search Engine Marketing (SEM) revolves around promoting your website and your company name through increasing the visibility in the Search Result Pages. This is a revolutionary form of advertising whereby the Internet is used as a channel to support your marketing initiatives. Over the years, Search Engine Marketing (SEM) industry has been booming and is still on the rising trend to achieve greater growth.
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization (SEO) develops your website so that search engines such as Yahoo and Google can crawl and index your web pages. Search Engine Optimization is a complex process which includes many factors for a website to be effective, such as copywriting, design and HTML coding. Search Engine Optimization (SEO) plays a significant ¬role in your online marketing presence with low or no recurring costs as you don't pay with every click-through.
FACEBOOK ADVERTISING
Facebook, one of the most popular social media platforms, offers great potentials to increase your website's traffic. With more than 500 million active, advertisers can leverage on Facebook's platform for customer interaction, building customer loyalty on a personal level and making Word-of-Mouth referrals not only possible, but at a accelerated pace.
ONLINE DISPLAY ADVERTISEMENTS
PurpleClick Media offers a range of banner advertisement, including static banner, video banner and even video advertisements on websites and portals. The attractiveness of new display ads like animated ads is that they are able to generate 2 to 10 times the click-through rate of static ads. A research conducted by DoubleClick shows that there was a 50% improvement in purchase intent when animated ads are being used.
WEB DESIGN
Today, it is no longer an option not to have a website; instead, business should think about how to tap on this very effective tool to convert website visitor to real sales. Website has a vital role in determining the success of your online marketing campaign. Search Engine Marketing, for example, looks at your landing page (designated web page for your ad) to determine the quality of your search advertisings.
EMAIL MARKETING
Sending emails to existing customers helps businesses enhance its relationships with its customers, build brand royalty and prompt repeat businesses. When Electronic Direct Mailers (EDMs) are sent to another base, it can help to acquire new customers and build top-of-mind brand recall.
WEB ANALYTICS - TRACK, MEASURE, ANALYZE
Sophisticated tools are available to analyze the data from the most measurable medium, the Internet. Customer behavior, sales patterns, lead generation and user engagement can now be measured and tracked in a scientific way, that is, via web analytics.
PPC Process
Every online marketing campaign by PurpleClick goes through the following process to ensure maximum ROI is delivered:
